The Nike+ FuelBand measures physical activity throughout the day. A built-in, three-axis accelerometer measures most activities, with a single-button interface showing users how much NikeFuel they have earned. The band translates movement into data and reveals the numbers via colour LEDs. This complex technology is hidden within a softly rounded outer shell made of thermoplastic elastomer, merging the digital and physical worlds.
Statement by the jury
»The sensor wrist band combines technology and design into a lifestyle device that tracks and evaluates the user’s daily activities.«