2012-13-1646
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Evolution

Eraser

Design

Hiroyuki Shiratori, Japan

Red Dot
This eraser vividly illustrates the evolution from ape to human being. From one side to the other, the ape “grows” and develops into an upright walking human. And the more you erase, the more it evolves. While the ape gradually disappears, the human form more and more evolves – and vice versa. Available in three colours, this eraser catches the eye in an inventive and original manner.

Statement by the jury

»The eraser takes up the theme of development, which it performs itself in the course of its use. It rests well in the hand and combines its purpose with a twinkle in the eye.«