Scotch Box Dispenser for Scotch Magic Tape
3M Design Lab – Japan, Japan
The reduced design of this tape dispenser reflects the understanding of itself as a “supporting actor” on the desk. It features two essential characteristics: on the one hand it was designed explicitly for occasional use. When not in use, it is meant to blend in with its environment, becoming a discreet accessory on the desk through its minimalist shape. On the other hand, once the need for tape arises, it opens playfully with a snap of the fingers. And this interactive slide-and-click gesture is such fun that it invites to be repeated, even when no tape is needed.
Statement by the jury
»The innovation of this tape dispenser is that its design concept focuses primarily on its non-use and finds a solution for when the dispenser “merely” lies on the desk that is as smart as it is aesthetic.«