Vivienne van Eijkelenborg, Gert Bleijenburg, NL
The “Breast to Baby” pump – or, in short, BtoB – is an electric breast pump that caters to all the requirements and needs of breastfeeding mothers. It is more discreet than conventional devices since the suction cup can be worn underneath the bra and the device is quieter. Especially working mothers, who often feel embarrassed using a breastfeeding device on the job, are provided with an easier way of expressing milk, which can have a positive influence on their decision to breastfeed longer.
Statement by the jury
»Commendable is how the product specifically addresses the needs of modern women. Its discreet design gives mothers more freedom for the duration of nursing their baby. «