Kia Global Design Team (Peter Schreyer), South Korea
The Kia Rio has design features that give it a confident and powerful personality. From a side perspective, the distinct wedge shape and sporty window graphics contribute to the dynamic appearance of the car. Its profile, with a special ratio of metal and glass, along with its low roofline result in a sporting silhouette. The commensurate balance of window graphics, wheelbase and overall proportions creates a premium presence surpassing other vehicles in the B segment.
Statement by the jury
»This vehicle stands out from others in this segment due to its self-contained design. The sound workmanship was another convincing factor for the jury.«