Kia Global Design Team (Peter Schreyer), South Korea
The Picanto presents itself as a compact vehicle with a self-confident design. With the strikingly protruding wheel arches and wide side skirts, it imparts stability and strength. In the profile, the striking shoulder line fosters suspenseful dynamics and elegantly integrates the exterior door handles, just another example of the detail work distinguishing the Picanto from other vehicles in its class. Equipment options, such as the start-stop system or LED headlights with daytime running light, underline the standards of a premium brand in this segment.
Statement by the jury
»The design concept is well-balanced and coherent. The result is an up-to-date vehicle with a high degree of functionality.«