The design of the I 30 was inspired by forms and shapes found both in nature and in modern architecture following Hyundai’s form language “fluidic sculpture”. The striking feature is the flowing silhouette stretching from the hood along the A-posts all the way to the sloping tailgate. The low panoramic rear window and 3-D tail lights also create a coupé-like appearance. The front end, with its striking and prominent headlamps and wide stance, imbues the car with an energetic look.
Statement by the jury
»The gentle formal language characterised by flowing lines was persuasive to the jury. Another plus point of the design is the interior with its high-grade impression.«