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Coolpix P310

Digital Camera


Nikon Corporation, Japan

In-house design

Mitsuo Nakajima, Japan

Red Dot
The Coolpix P310 is a versatile compact digital camera that places emphasis on functionality. It has a 4.2x wide-angle zoom lens with high luminous intensity and a backside-illumination CMOS image sensor, making the camera particularly suitable for use under poor lighting conditions.

Statement by the jury

»This digital camera convinced the jury with its consistent, functional design. It does completely without any decorative elements, and the control buttons are placed with elaborate care. With a shape characterised by distinctive straight lines, the camera is distinguished as a basic commodity for taking pictures.«