In contemporary interiors, coat hooks have long since occupied an attention-grabbing role. The Más single coat hooks inspire with a new approach that is striking in its wealth of ideas. The name “Más” – meaning “plus sign” in Spanish – is characteristic of the product: the design of the hooks is inspired by ideas of architectural contours as well as the mathematical logic forming the foundation of every flexible system. This resulted in a highly versatile, functional basic shape by means of which aesthetic compositions can be created on the wall, in conjunction with the architectural conditions. As a product family, which includes various minimalist variations, the hooks open up a wide range of design combinations. They pose no limits to creativity and allow even entire walls to be artistically covered with arrangements of these geometrically shaped coat hooks. Depending on the individual composition, the hooks acquire a unique symbolic character in the interior. Made of high-quality durable aluminium, they also possess pleasant tactile properties. In addition, they come with different colours for both the mounting bases and the hooks. Selecting white for instance as a wall-matching colour choice for the mounting base results in a floating effect of a black hook. With their convincing aesthetic and functionality, the Más coat hooks facilitate highly “expressive” design possibilities – they transform an interior into a sign of good design.
Statement by the jury
»With their idea based on striking design logics, the Más coat hooks represent a fascinating solution. The simplicity with which they facilitate creating almost endless varieties of individual graphical patterns on interior walls is highly inspiring. Their functional as well as aesthetic design significantly increases the utility value of coat hooks. Even when not in use for hanging clothes, they still function as highly decorative objects on the wall.«