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instax mini 70

Instant Camera


FUJIFILM Corporation, Tokyo, Japan

In-house design

Haruka Ikegame

Red Dot
The instax mini 70 instant camera allows the user to take credit card-size photos and print them out directly. The standard model is equipped with a three-stage telescopic lens which, when not in use, simply slides back in. In this way, the camera is flat and compact. The automatic exposure control simplifies handling, while the selfie mode offers more options for taking pictures. The camera is available in modern colours such as canary yellow or South Sea blue.

Statement by the jury

»Taking pictures is fun with the instax mini 70, and handling the camera is appealingly easy. It comes in fresh colours and immediately captures any moment on photo paper.«

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This product can be found in the
Red Dot Design Yearbook 2016/2017