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30-01553-2015
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30-01553-2015
Click on image to view high resolution

BlackBerry Passport

Smartphone

Manufacturer

BlackBerry, Canada

In-house design

BlackBerry, Canada

Red Dot: Best of the Best

Form appealing to the senses

Since the BlackBerry smartphones merge an effective approach toward managing content and data with sophisticated state-of-the-art user-friendliness, these devices have become highly popular among users. The BlackBerry Passport takes its inspiration from the size of a passport and thus ties in with the notion of mobility. The user elements and connections follow a clear arrangement, delivering intuitive user guidance. The smartphone features a large-size display that has been effectively integrated into the overall form. The display provides easy navigation and management of data, as well as an amazingly clear viewing of content. Another highly user-friendly aspect is presented by the text line length, which is similar to that of a book. The innovative touch-sensitive keypad of the BlackBerry Passport offers a particularly pleasing tactile experience, ensuring efficient typing and creating the impression of a seamless blend of the digital and the physical. To enhance this experience, the typeface Slate Pro was used in the same size and colour on the physical and the on-screen keyboard. The BlackBerry Passport features a distinctive stainless steel frame structure that skilfully visualises the device’s strength and durability yet at the same time a sense of lightness. Reminiscent of a passport, this smartphone successfully merges a well-balanced use of forms with a user concept that touches the senses in an inspiring way.

Statement by the jury

»The interface of the BlackBerry Passport delivers exciting new tactile experiences. Following an outstandingly innovative approach, its huge display is highly touch-sensitive and offers easy operation and effective navigation. Another fascinating aspect is the display’s clarity, optimised particularly for apps. Inspired in shape by a passport, this smartphone impresses with a design that is perfectly elaborate right down to the very last detail. It creates a sense of familiarity and, at the same time, is highly functional.«

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This product can be found in the Red Dot Design Yearbook 2015/2016.