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Optik Nill

[Corporate Design Relaunch]


Optik Nill GmbH, Mössingen, Germany


Nadine Nill Design, Mössingen, Germany


Studio Lebherz, Ofterdingen, Germany, Tina Bachmann, Munich, Germany


August Conzelmann GmbH & Co., Bisingen, Germany

The outdated corporate design of this family business, founded in 1961, was relaunched with the aim of positioning Optik Nill in the market as a competence centre for better sight, clearly distinguished from its competitors. The solution for the new logo was developed based on the science of optics: in the visual representation of objects through lenses, an object point O is represented by a corresponding image point O’. Their balanced arrangement implies a stylised pair of glasses, which now, as a design mark, visualises the company’s core competence. Together with the timeless font and the black and white contrast, it creates an eye-catching corporate design.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.