Corporate Design

Emergence

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Emergence is the guiding theme of this black-and-white corporate design developed at the Chaoyang University of Technology. It includes, among other things, a poster, a flyer, a membership card and a CD. The smooth appearance of the illustration visualises that learning is an adventure and that, at the end of each learning process, a unique personality will have developed. In order to convey this idea, the design makes use of the image of a rock in a river. The rock first rubs and disintegrates before changing its appearance; it improves and finally emerges as a cobblestone.

Red Dot

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