01-00669
Click on image to view high resolution
01-00669
Click on image to view high resolution
01-00669
Click on image to view high resolution

Taking Learning to a Whole New Dimension

Corporate Identity

Client

Walther-Rathenau-Gewerbeschule, Freiburg

Design

identis GmbH, Freiburg

Creative Direction

Joseph Pölzelbauer

Art Direction

Jean Mierecke

Graphic Design

Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes


With the aim of creating a visual identity that convinces both internally and externally, the Walther Rathenau Technical College is presented as a living cosmos and distinguished as a platform for excellence. The corporate design associates the school’s fields of study: interwoven circuitry alludes to electrical engineering and information technology, while chemical notations hint at chemistry and pharmaceutics. Complexes of form with multilayered symbolism convey a progressive brand image, while the colour concept emphasises the diversity of the school’s educational programme.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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