Taking Learning to a Whole New Dimension
identis GmbH, Freiburg
Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes
With the aim of creating a visual identity that convinces both internally and externally, the Walther Rathenau Technical College is presented as a living cosmos and distinguished as a platform for excellence. The corporate design associates the school’s fields of study: interwoven circuitry alludes to electrical engineering and information technology, while chemical notations hint at chemistry and pharmaceutics. Complexes of form with multilayered symbolism convey a progressive brand image, while the colour concept emphasises the diversity of the school’s educational programme.