Client: EOS Holding GmbH / EO-CCM, Hamburg, Germany
Corporate Identity
The Shirt Factory
The corporate identity of The Shirt Factory is based on the objective to revitalise the brand image of a Swedish tailoring company that has been making high-quality shirts since 1988. The identity consists of a new logo, a new colour palette and a range of promotional materials. An intricate crest is made up of tools of the tailor’s trade against a bright yellow background. The logo is a key element and signals quality and attention to detail. Combining strong typography with the colour yellow communicates youthfulness and makes the brand stand out among the competition.
Credits
-
Client:The Shirt Factory AB, Stockholm
-
Design:Bold, Stockholm
-
Creative Direction:Oskar Lübeck
-
Graphic Design:Richard Feldéus, Nick Greening
-
Account Executive:Carl-Fredrik af Sandeberg
-
Account Management:Yvonne Rietz