Client: Junior Chamber International Basel Handelskammer beider Basel, Basel, Switzerland
Promotional Merchandise
Instant Off-Road Kit
To promote the 2015 Volkswagen Touareg as a luxurious SUV with serious off-road capabilities, this Instant OffRoad Kit was conceived to get journalists excited about the vehicle in order to help drive future sales. Based on the insight that off-road vehicle owners seldom go off-roading, this kit gets the driver to the Serengeti and back in less than five minutes. With various props and entertaining design elements, the kit provides users with a unique brand experience. The kit is featured on numerous websites, creating further awareness for the car and the brand.
Credits
-
Client:Volkswagen Middle East, Dubai
-
Design:Memac Ogilvy, Dubai
-
Executive Creative Direction:Ramzi Moutran
-
Creative Direction:Sascha Kuntze
-
Art Direction:Irfan Ghani, Jesse Bray
-
Copywriting:Gavin Stradi
-
Graphic Design:Jesse Bray
-
Illustration:Jagath Nanayakkara