Client: EOS Holding GmbH / EO-CCM, Hamburg, Germany
Corporate Identity
Cardinal & Margo
The hat-makers Cardinal & Margo opened in Moscow in 1989. They make hats from felt, suede, angora, straw and knit fabrics. Each product line has been marketed to date under separate sub-brands. The main idea of the rebranding was to merge all the brands into one. The new corporate design is characterised by a timeless, stylish appearance in black and white. The striking logo combines the capital letter C and the ampersand character with a hat. The signet looks so much like a figure that it suggests the gentlemanly gesture of raising the hat.
Credits
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Client:Cardinal & Margo, Moscow
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Design:SUPREMATIKA, Moscow
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Art Direction:Vladimir Lifanov