01-03479
Click on image to view high resolution
01-03479
Click on image to view high resolution
01-03479
Click on image to view high resolution
01-03479
Click on image to view high resolution

Room for Expression

[Corporate Design Relaunch]

Client

B8, Denmark

Design

Pravda A/S, Aarhus, Denmark

Art Direction

Marlene Teressa Rødbroe Lauridsen

Concept

Marlene Teressa Rødbroe Lauridsen, Karim Frølund Jarrar

Copywriting

Karim Frølund Jarrar

Finished Artwork

John Søby Madsen

Project Management

Malene Korsholm


B8 creates workspaces for global enterprises. The Danish company, which works with architects around the world, wanted a new visual identity to reflect the essence of who they truly are. The company was founded in 1914 and is still located where it all began. B8’s field of operation is “everything within the outline of a building”. The new design is based on these simple insights. An edged and spacious shape symbolises everything the company stands for. The outline tells a story about its field, its story, and its passion for aesthetics and minimalism. As a result, the new identity is a tribute to B8’s own birthplace and workspace.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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