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[Corporate Design Relaunch]


HERE Global B.V., Eindhoven, Netherlands


Peter Schmidt Group, Hamburg, Germany

Design Direction

Rob O’Brien

HERE is a technology and data company which has developed from a mapmaker into a company that provides location-specific data services. As part of this repositioning process, the existing corporate design was reimagined to reflect this shift. The aim was to retain the brand’s characteristic logotype, adding a data-driven visual language in a new colour spectrum to signify the new brand vision. The existing logotype set at 45 degrees naturally cut off a triangular-shaped corner piece of the “h”. This once “missing piece” now becomes an arrow-like brand symbol; a location marker signifying the hidden intelligence and power of information data found within every location.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.