Corporate Design

HUDA Restaurant

The corporate design created for the HUDA restaurant in Beijing projects a friendly appearance. The bilingual word mark features a modern look and is complemented by eye-catching, opulent illustrations and patterns in colours typical of the country, blending the cultural context of the restaurant’s location with the look and feel of a contemporary catering service. The characteristic flavours of the Sichuan dishes are expressed in an abstract visual language through Chinese card game patterns. The illustrations depict crayfish, the restaurant’s premium dish, together with the exterior of the restaurant.

Red Dot