02-00718
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02-00718
Click on image to view high resolution
02-00718
Click on image to view high resolution
02-00718
Click on image to view high resolution

WASHNOW

[Brand Design]
[Red Dot: Junior Award]

University

China University of Technology, Taipei City, Taiwan

Design

Qiao-Xun Lee, Yu-Wen Liu, China University of Technology

Supervising Professor

Sheng-Chuan Chang, Hsiao-Chin Wang, Jung-Shun Huang, Fa-Hsiang Hu


Washnow is a shapeable soap, presented in a modular design. By choosing ingredients, fragrances and colours from the set, consumers get to create their own personal care products. As the texture of the soap is similar to modelling clay, it encourages the users to relax their minds by squeezing and shaping the soap. On the other hand, the pastel-coloured packaging with its minimalist style creates a calming effect. Lastly, the playful visuals and signage on the packaging emphasise the fun factor of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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