02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution
02-00770
Click on image to view high resolution

BespinGlobal

[Brand Identity]

Client

BespinGlobal, Seoul

Design

Daylight Design, San Francisco

Code Design

David Lee

Design Direction

June-Hyeong Lee

Photography

Young-Soo Kim

Team Lead

Daniel Kim


The most important thematic aspect for BespinGlobal´s branding development is the concept of a “dynamically generated cloud symbol” that responds uniquely to variable conditions and environments. Rather than a single symbol for a cloud, this dynamic element of the brand identity serves as both a visual and a symbolic anchor for a flexible, ever-changing service environment. Furthermore, the invisible process of a bit of data being transferred to the cloud is expressed visually by using a single dot and a bold, solid arrow. This creates a sense of credibility and stability by emphasising the brand´s core competence in expert cloud management platforms and services.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back