Client: BR KOREA, Seoul, South Korea
Brand Design Relaunch
RE!
The brand story concept for “RE!” realises the design task of positioning the company Resopal as a provider of holistic and visionary room concepts and solutions. It promotes the possibility of integrating the product offer and the segment applications in a simple manner that is easy to understand worldwide. Embedded in the brand name, “RE!” is aimed at opening up a semantic field that not only underlines the visionary nature of the brand but also provides rich creative territory to celebrate it.
Credits
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Account Management:Petra Burrow
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Art Direction:Eva Anhäuser
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Client:RESOPAL GmbH, Gross-Umstadt, Germany
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Design:SHE Scheufele Hesse Eigler Kommunikationsagentur GmbH, Frankfurt/Main, Germany
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Project Management:Lena Pawlak
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Graphic Design:Franz Muru
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Strategic Planning:Sabine Steffan
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Head of Creation:Oliver Hesse
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Managing Director:Frank Eigler