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Rivers Coatings

[Brand Design]


Zhaoqing Rivers High-Tech, Materials Co., Ltd., Zhaoqing City, China


Hesse Shanghai Communication and Culture Ltd. Co., Shanghai, China

Art Direction

Tu Shen, Yi Jiang

Creative Direction

Klaus Hesse

Graphic Design

Ping Zeng, Yijun Zhou


Xiao Feng Liu

Strategic Consulting

Cindy Hayashi, DeTao Media,, Shanghai, China

The aim of the redesign for the coatings company Rivers involved promoting high-tech and long-life qualities along with ecologically sound manufacturing. The realisation is based on the fact that “Rivers” is the English interpretation of the Chinese name “Thousand Rivers” and thus embodies the eco-friendly position of the company. The new type design integrates the English and Chinese writing into one style and one logo. The redesign expresses the fact that the word “Rivers” is full of powerful meaning like “river is life” and that it connects and flows like the coatings. The result was a remarkable and trustful name reflecting the mission and tasks of the company.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.