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Molotovka

[Brand Design, Packaging Design]
[Red Dot: Junior Award]

University

FH JOANNEUM – University of Applied Sciences, Graz, Austria

Design

Janina Zumann, Frankfurt/Main, Germany

Supervision

Steffen Schaller, Boris Markic,, Gegenwart GmbH & Co. KG, Agency for Design and Communication, Frankfurt/Main, Germany


Due to its name, the Molotovka brand is brought to life evoking a multitude of connotations. The design refers to the Molotov cocktails which the Finnish resistance used successfully in the Winter War of 1939/40 against Soviet tanks. By use of a linear bottle with only a tiny bit of bright red, an emphatically sturdy box package, and the eye-catching positioning of danger warnings, the brand promotes an image which includes a number of values such as toughness, personal freedom and social support.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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