02-01512
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02-01512
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02-01512
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02-01512
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Marquise Minhocão

[Brand Identity]

Client

São Paulo City Hall, São Paulo

Design

Interbrand, São Paulo Tryptique Architecture, São Paulo

Creative Direction

Sérgio Cury, Felipe Valério, Beto Almeida, Interbrand Carolina Bueno, Tryptique Architecture Guil Blanche, Movimento 90, São Paulo


Minhocăo is the popular name for the Costa e Silva, built in the centre of Săo Paulo in 1971. This elevated road was an attempt to solve the city’s chaotic traffic situation, but it only made things worse. In order to attract investors to revitalise and resolve the misuse of the area beneath the Minhocăo, a new brand identity was created: Marquise Minhocăo. The creative idea is inspired by the possibilities of the architectural project – to look at the area underneath the elevated road and to make it more colourful. The brand design visualised a new perspective for the city based on the city’s wide range of colours.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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