Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Identity
Ergon Race
The corporate design extension for Ergon, a manufacturer of ergonomic high-end cycling accessories, was intended to create a clear visual differentiation from the company’s own established mountain bike segment. The purist design of the packaging, accompanying literature and company website brings the technical and performance-related aspects to the fore and consistently conveys the roadracing image of the product range. The two white stripes against a silver background symbolise the markings on a tarmac road and thus combine the technical and precise world of the racing bike with the purist brand world of Ergon.
Credits
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Client:RTI Sports GmbH, Koblenz
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Design:KW43 BRANDDESIGN, Düsseldorf
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Creative Direction:Prof. Rüdiger Goetz, Alexander Geh
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Art Direction:Sabine Schönhaar
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Account Management:Michael Rewald, Alexandra Sobota