Love Science and Technology Co., Ltd., Hangzhou, China
Hangzhou PATON Brand Design Co., Ltd., Hangzhou, China
The consumer finance brand Aiyoumi specialises in various consumer fields such as online shopping or educational training for a young target group. The objective of the brand design was to distinguish and promote the platform through a cool and inviting brand appearance. At the centre is “Miguaiguai”, a cartoon figure based on the design transformation of an A, the initial letter of Aiyoumi. Resembling a mix between dinosaur, penguin, bird, giraffe and alpaca, it embodies a friendly cartoon figure that seems highly familiar, leaving an adorable and nifty feel as well as infinite room for the imagination.