02-02221
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02-02221
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02-02221
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02-02221
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02-02221
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YT Silk

[Logo Design]

Client

YT Silk Co., Ltd., Suzhou, China

Design

Proad Identity, Taipei City, Taiwan

Concept

Jennifer Tsai


The products of the YT silk cloth brand are made of pure natural materials in the Chinese province of Suzhou, which is also known as the home of silk. The design of the corporate identity points to this material and links it with the company name. The main design elements are formed by the two Chinese characters for “Y” and “Tang”. While the strokes of these characters are made to flow into each other like silk jewellery to form a new character, this in turn takes up the idea of interwoven silk cloth to complete the communication in a coherent design.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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