02-02282
Click on image to view high resolution
02-02282
Click on image to view high resolution
02-02282
Click on image to view high resolution

Chikuwa Ocean

[Brand Design]
[Red Dot: Junior Award]

University

Chungyu Institute of Technology, Keelung City, Taiwan

Design

Chia-Yu Wu, Ching-Mei Zeng, Chungyu Institute of Technology

Supervising Professor

Chang-Ching Tsai


Chikuwa is a popular snack in Keelung, a district of Taiwan. The branding for this handmade fish speciality, which originates from Japan, uses a painterly presentation format to present a maritime pictorial world. The partially water coloured motifs refer to the coastal landscape of Keelung, provide the product with local colour, and visualise, with love of detail, the three available flavours: shark, crab and octopus. The varying designs of the packages communicate the preciousness and uniqueness of the contents.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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