Brand Design

Sokolniki Park

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By using eco-friendly paint and biodegradable materials, the brand design for the Moscow Sokolniki Park wants to pay tribute to both nature and this forward-thinking city. The design theme is mainly inspired by the philosophy of former Soviet Constructivism. Against the backdrop that Sokolniki Park is a very busy place, with an abundance of colours and activities surrounding it, the entire branding has been kept rather simple. All visuals are easy to read from a distance, featuring a design with a natural wood and white colour scheme that is both functional and laid back.

Red Dot

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