Client: National Taiwan University of Science and Technology Taipei City, Taiwan Weimar Bauhaus University, Weimar, Germany
Brand Design
Sokolniki Park
By using eco-friendly paint and biodegradable materials, the brand design for the Moscow Sokolniki Park wants to pay tribute to both nature and this forward-thinking city. The design theme is mainly inspired by the philosophy of former Soviet Constructivism. Against the backdrop that Sokolniki Park is a very busy place, with an abundance of colours and activities surrounding it, the entire branding has been kept rather simple. All visuals are easy to read from a distance, featuring a design with a natural wood and white colour scheme that is both functional and laid back.
Credits
-
Art Direction:Roman Lyubimov
-
Animation:Dmitry Baraulin
-
Client:Sokolniki Park, Moscow, Russia
-
Design:White Russian Studio, Moscow, Russia
-
Text:Sergey Sergeev, Moscow, Russia
-
Strategic Planning:Yuri Michalchenko, Smart Heart, Moscow, Russia
-
Project Management:Anna Antonova, Moscow, Russia