Client: BR KOREA, Seoul, South Korea
Brand Identity
40th SESC Best Films Festival
The 40th Festival Sesc Melhores Filmes is the oldest and largest film festival in São Paulo, Brazil, exhibiting a vast selection of films to a wider audience at affordable prices. The new visual identity portrays the immense number of movies exhibited and the event’s wide audience appeal through a seemingly infinite collection of piled movie stubs – one of the most popular icons from the film universe. The tickets create a flexible visual system that can be adapted across different formats, sizes and media according to the information communicated.
Credits
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Client:SESC, São Paulo
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Design:Casa Rex, São Paulo
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Creative Direction:Gustavo Piqueira
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Graphic Design:Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
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Assistant Designer:Marianne Meni, Daniel Mortara