02-02673
Click on image to view high resolution
02-02673
Click on image to view high resolution
02-02673
Click on image to view high resolution
02-02673
Click on image to view high resolution

Cereal Code:

[Brand Design, Packaging Design]
[Red Dot: Junior Award]

University

SCAD Savannah College of Art and Design, Savannah, Georgia, USA

Design

Eunbi Yun, Jinsol Lee, Hyeona Lee, Seoul, South Korea


Cereal Code: is a full meal for those in a hurry. The customer chooses a cereal combination at a vending machine and receives the desired components, that is milk, yoghurt, cereal, and toppings, in a special two-part package. The brand name is a play on the words “cereal” and “serial”, whereas the blank in the logo unmistakably communicates that the choice of the product is typically made by using a code. Bright colours and dynamic patterns on the boxes and in the web design express the vigour of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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