02-02989
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02-02989
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02-02989
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02-02989
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02-02989
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Atupri

[Brand Design Relaunch]

Client

Atupri Gesundheitsversicherung, Bern, Switzerland

Design

Branders Group AG, Zurich, Switzerland

Brand Design

Maria Fahringer

Chief Executive Officer

René Allemann

Creative Direction

Thom Pfister

Project Management/Consulting

Ina Bernhardt, Thea Ferretti

Text

Katja Wölfel


The rebranding of the Swiss health insurer Atupri was implemented in an omnichannel approach across all digital and physical touchpoints. Atupri has been repositioned as a health insurer that enables clients to make the right decisions for their individual health needs: this is expressed by the tagline “Der Gesundheitsversicherer”, meaning health insurer (vs. the common German term “Krankenkasse” or illness insurance). Black-and-white imagery portraying individuals in snapshots of their lives is typical of the bold design system, while accents in blue and red add the desired dynamic note.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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