02-03132
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02-03132
Click on image to view high resolution
02-03132
Click on image to view high resolution
02-03132
Click on image to view high resolution

MARTIN – A Decision for Generations

[Brand Design]

Client

Otto Martin Maschinenbau GmbH & Co. KG, Ottobeuren, Germany

Design

ZWEIPRO Kommunikationsdesign, Düsseldorf, Germany

Art Direction

Lea Wigger, Jill Fingerhut

Creative Direction

Robert Borgovan

Film Production

PEOPLEGRAPHER, Düsseldorf, Germany

Graphic Design

Lea Wigger, Jill Fingerhut, Klaus Aßmann

Photography

Ernst Fesseler, Bad Waldsee, Germany

Technical Direction

Marius Guenter


The corporate branding for the Bavarian woodworking machines company Otto Martin Maschinenbau leads the corporate identity, previously derived from interviews and workshops, in a new direction. The outcome is a content-driven and formal concept that expresses itself through visual language and typography. The existing colour code was rearranged to reflect the cycle of nature in order to promote, as the core statement, the longevity of the products’ life cycles. The presentation of categorised products was thus reinvented to reflect highly appraised “Made in Germany” quality.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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