Beijing Vanzen Design Studio, Beijing, China
Xiaofei Zhu, Foshan, China
In developing the aesthetics of the brand design for OOC, a new cosmetics line produced with modern technology, emphasis was placed on the acronym of the logomark. With the goal of being easily recognised and memorised, the three capital letters are precisely designed to look like tiny drops of water, alluding to the natural, healthy and medicinal features of the products. The application area of the new corporate identity covers a wide range of media, from iPad and iPhone apps to the extensive list of templates for business stationery and reporting, as well as a series of new products.