02-03304
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02-03304
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02-03304
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02-03304
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02-03304
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muba – Basel Trade Fair

[Brand Design]

Client

MCH Messe Schweiz (Basel) AG, muba, Basel, Switzerland

Design

SNK Identities AG, Zurich, Switzerland

Account Management

Oscar Todeschini

Art Direction

Ivo Runggaldier

Digital Concept

Micha Okraj

Graphic Design

Israel Moreno, Susanne Menger

Text

Clau Isenring


The “muba” public trade fair took place in Basel, Switzerland, for the first time in 1917. In order to lend it a fresh image, the fair received a colourful new identity as well as an updated offering adapted to the times. The aim was to strengthen the brand and align it with the changing needs and requirements of today’s trade-fair visitors. Among the versatile media and measures in the new design are a website, a newspaper and a tote bag, alongside posters, advertisements and the e-board for a railway campaign, as well as TV and radio ads and various online banners.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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