02-03334
Click on image to view high resolution
02-03334
Click on image to view high resolution
02-03334
Click on image to view high resolution
02-03334
Click on image to view high resolution

POKOLENIE – School of Your Time

[Brand Identity]

Client

Pokolenie School, Volgograd, Russia

Design

TutkovBudkov, Volgograd, Russia

Art Direction

Igor Cherkesov

Creative Direction

Dmitry Tutkov

Text

Elena Shilyaeva, Maria Makarcheva


With the help of this brand identity, the Russian private school Pokolenie aims to communicate its methods, values and progressive approach more clearly and effectively. Based on the simple shapes of circles, squares and triangles, the design is intended as a realisation of the idea that these geometric shapes are building blocks, like in a child’s toy set, serving to model and explain real life’s most complex phenomena to students anywhere. Each element can be reassembled into icons, patterns, images and stories for insertion into a classroom or a book.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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