02-03605
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02-03605
Click on image to view high resolution
02-03605
Click on image to view high resolution
02-03605
Click on image to view high resolution

PAYO

[Brand Design]

Client

ATOB, Seoul, South Korea

Design

ATOB, Seoul, South Korea

Art Direction

Ho-Kyun Jung

Artwork

Yi-Bang Jung

Concept

Sang-Kyu Lee

Creative Direction

Chan Kim

Graphic Design

Hye-Sun Son, Oh-Seop Kwon


The concept of “PAYO” sets out to create an outstanding seal brand that reinterprets old traditional seals with a modern sensibility. Standing against the vanishing culture of the seal, it sought a new approach. The result is a future-oriented cooperation between established seal masters and modern art directors. The refined, high-quality manufactured seals are customised and adapted to individual needs. After the seal surface design has been selected, the name is elaborately carved.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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