02-03715
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02-03715
Click on image to view high resolution
02-03715
Click on image to view high resolution
02-03715
Click on image to view high resolution

Kraków

[Brand Promotion]

Client

Urzad Miasta Krakowa, Kraków, Poland

Design

Opus B Brand Design, Kraków, Poland

Graphic Design

Piotr Wiśniewski, Aleksandra Wiśniewska


As the Polish city of Kraków defines itself as a place that is rich in tradition and culture but also modern and aspiring, the new visual communication system needed to reflect this. Marking the beginning of an image-changing process, the new system is based on the motif of a map, adapting the new logo as a coherent element of communication. A set of four tools was developed, comprising map, icon, frame and clouds. While the map motif is a capacious means of narration, the symbols of Kraków became pretexts for telling an urban story with the use of the icon alphabet.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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