02-03822
Click on image to view high resolution
02-03822
Click on image to view high resolution
02-03822
Click on image to view high resolution
02-03822
Click on image to view high resolution
02-03822
Click on image to view high resolution

11STREET

[Brand Identity]

Client

SK Planet, Seoul, South Korea

Design

PlusX, Seoul, South Korea

Creative Direction

Myungsup Shin

Graphic Design

Hyojin Lee, Yura Kim

Project Team

Sungjoon Ahn, Heekyung Maing, Joohyo Kim, Dudo Yang, Jihyeon Chun, 11STREET, Seoul, South Korea

Strategic Planning

Taesu Im, Minkyung Kim, Jisu Kim


The design task concerning 11STREET, a company providing customised products and services for life, was to renew its identity after the business had expanded and diversified. The realisation maintained the established design assets, including the red colour, road signs, and so forth, while adding new keywords such as “easy”, “intuitive”, “unique” and “vibrant” based on shopping trends and the brand-oriented image. The brand identity can be applied to media ranging from offline applications to user interfaces. It aims at embracing vertical services and content of various natures, expressed in a minimalist manner.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back