02-03867
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02-03867
Click on image to view high resolution
02-03867
Click on image to view high resolution
02-03867
Click on image to view high resolution
02-03867
Click on image to view high resolution

KaoHuo

[Logo Design]

Client

Hangzhou Wheat Village Catering Management Co., Ltd., Hangzhou, China

Design

Guosheng Lin, Hangzhou, China, Bin Hu, Hangzhou, China

Editorial Work

Lijing Mao, Si Jin


This logo for a BBQ restaurant combines Chinese characters with graphics. The main body is composed of the characters for “grill” and “goods”, symbolising a compound character in Chinese language. The graphic implementation of “fire” in the character for “grill” vividly shows the status of a ragingly burning flame. However, the logo with its compound character does not exist independently. Instead, combining it with a picture of a shrimp, a squid and a sea fish, all outlined by thin lines, has resulted in a novel and flexible logo variant, which further emphasises the positioning for the grilled seafood products that the logo intends to convey.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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