02-04055
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02-04055
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02-04055
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02-04055
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02-04055
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02-04055
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Tongdo-sa Temple

[Brand Identity]

Client

Tongdo-sa Temple, Yangsan City, South Korea

Design

Young Hwa Lee, Seoul, South Korea, Soo Jin Kim, Seoul, South Korea


The identity of the Tongdo-sa temple is embodied by a stupa motif. It symbolises the temple’s various treasures and designated cultural assets. In addition, at Tongdo-sa, the stupa is part of a pagoda that enshrines small crystals of Buddha as relics. The identity visualises the stupa in various forms of lines and faces, conveying Korean sentiment and tradition, as well as modern beauty. For the logotype, the long-established typeface of the temple’s signboard was used and rendered in a warm grey tone to evoke the beauty of tradition and authority.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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