02-04567
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02-04567
Click on image to view high resolution
02-04567
Click on image to view high resolution
02-04567
Click on image to view high resolution
02-04567
Click on image to view high resolution

MUDT Eyewear

[Brand Design]

Client

MUDT Design, New York, USA

Design

MUDT Design, New York, USA

Creative Direction

Alex Li, Trady Seunghyun Kim

Digital Concept

Sang Gul Kim

Graphic Design

Annie Choi, Inchol Hong


The brand design for MUDT Eyewear conveys the brand philosophy of being a “reflection of architecture, city and culture” by transforming the visual interpretation of a city into art. As the company believes in the motto of “Thinking differently”, the aim was to challenge the status quo through design. The concept follows the idea of dissecting the iconographic buildings of New York and regenerating graphic art and sunglasses that reflect this. Infused by the distinctive aura of the city, the artworks in turn served as inspiration for creating new products.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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