Heidelberger Druckmaschinen Annual Report 2013/2014

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The Heidelberger Druckmaschinen AG presented its financial results with a new look: the company’s change of strategy, with a stronger focus on service orientation and digital media, was communicated by an online report and a corporate film. The printed report and other media then followed. The report illustrates this reorientation through the manifold use of constantly changing graphics on the topic of “the heart of print”. In addition, it uses the possibilities offered by contemporary online design, using one-pagers with numerous features that range from moving image elements to a website in responsive design.

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