03-01960
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03-01960
Click on image to view high resolution
03-01960
Click on image to view high resolution
03-01960
Click on image to view high resolution
03-01960
Click on image to view high resolution

Bauhaus and HUGO BOSS – HUGO BOSS Annual Report 2015


Client

HUGO BOSS, Metzingen

Design

hw.design gmbh, Munich

Art Direction

Felicetta Manicone

Artwork

Raimund Verspohl, Inske Rottmann

Creative Direction

Sandra Gieseler

Production

Katja Knahn

Project Management

Saskia Themans


The design of this business report is inspired by the maxim of precision, clarity and aesthetic perfection as the central elements of the Bauhaus movement. Alongside implementing cam-paign motifs and window decorations of a collection by artistic director Jason Wu, the key visual elements and colours of grey, orange and white from the “The Bauhaus #itsalldesign” exhibition also inspired the design of the annual report. A playful approach to typography, as well as to the form and colour of basic elements, is in harmony with the visual world of the company.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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