Client: PUMA SE, Herzogenaurach, Germany
At Home in Germany – Deutsche Annington Annual Report 2014
Following the initial public offering the previous year, the real estate company Deutsche Annington presented the financial results of 2014 in their annual report. With the motto “At home in Germany”, the report portrays selected tenants and tells authentic stories about how they connect with their flats. By carefully detaching a perforated page, readers can virtually enter individual living environments. Close-ups and an uncoated paper pleasant to the touch achieve a high degree of immediacy. In terms of content, the report concisely answers questions that could be asked by the tenants themselves.
Credits
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Client:Deutsche Annington Immobilien SE, Bochum
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Design:Berichtsmanufaktur GmbH, Hamburg
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Design:Carolin Rauen – Visuelle Kommunikation, Hamburg
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Art Direction:Carolin Rauen
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Photography:Dominik Pietsch, Frankfurt/Main