Make a Difference – adidas Group Annual Report 2014

With the title “Make a Difference”, the 2014 annual report of adidas AG presents the sporting goods manufacturer’s course at the end of its “Route 2015”. In a self-sufficient summary, the reporting lends insight into the strategic future prospects of the company and documents the assets of a global brand with German roots: product innovation, tradition and dedicated employees are vividly illustrated in appealing photo series and reports. The page layout benefits from a bright colour palette, while the title highlights every single page.

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