03-02859
Click on image to view high resolution
03-02859
Click on image to view high resolution
03-02859
Click on image to view high resolution

Lacoste

[Image Campaign]
[Red Dot: Junior Award]

University

SCAD Savannah College of Art and Design, Savannah, Georgia, USA

Design

Yugendu Vyas, SCAD


The image campaign refers to the origin of the brand Lacoste: company founder René Lacoste was a tennis professional and is considered the inventor of the modern polo shirt. The iconic shirt is staged as a tennis, golf or cricket ball, surrounded by a bright aura. Because of this sophisticated alienation, the advertising commands the attention of the observer. At the same time, the presentation, which concentrates on the essentials, clearly communicates that the brand has a rich history in sports.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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