Client: WWF World Wide Fund for Nature, Berlin
Print Campaign
Iconic Leica Pictures
The print campaign Iconic Leica Pictures aims to promote the uniqueness of the brand and demonstrate respect for the centenary of small-frame photography. In order to stress the association with Leica photography, this campaign illustrates the history of collective visual memory by using only typography. Thus, the first word in a chain of associations is shown and instantly starts a search for the following one. Threeword sequences – such as “Sailor”, “Nurse”, “Kiss” – immediately illustrate the logic of iconic Leica pictures.
Credits
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Client:Leica Camera AG, Wetzlar
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Design:Geometry Global Germany, Frankfurt/Main
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Chief Creative Officer:Christian Mommertz
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Creative Direction:Felix Dürichen, Anita Stoll, Jutta Häussler
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Deputy Managing Director:Maik Hofmann
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Account Management:Tim Eisenhauer
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Art Direction:Oliver Rapp, Sabine Brinkmann, Nina Grün, Sabine Bartels, Mona Pust
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Text:Philipp von Buttlar